I make things that work the way people expect them to.
Who I am
I'm a product designer with ten years across brand, digital, interface, and systems. I ended up in product because it's where the constraints are real — real users, real engineering limits, real business stakes. That's where design gets interesting.
I work close to engineering by default. Not because I have to, but because the best design decisions happen when you understand what's actually being built.
How I started
My entry into design was through music. I wanted to design for the industry : posters, artwork, visual identity. That passion got me in the door. But early work taught me that I needed more than aesthetics. I needed structure. Understanding how things actually work. How to build systems that could scale. That shift from "making things look good" to "making things work" has defined everything since.
Aesthetics got me in the door.
Thinking kept me there.
What I've learned
Retail, ecommerce, agencies, healthcare, safety, fintech — industries I never planned to enter but had to understand properly to design for. Each one taught me the same thing: the domain doesn't matter as much as people think. A fintech product and a healthcare tool need the same thinking underneath — clarity, intentionality, knowing what the constraints actually are.
The hard part has never been the visual. It's knowing what to leave out.
Where I'm headed
The teams I want to work with next are the ones where design has a real seat at the table. Not decorating decisions that have already been made, but shaping them. That's where I do my best work.
Over the last six months I've shifted how I design. Agentic tools, Cursor, production-level prototyping — it's changed the fidelity of what I can validate before anything goes near engineering. That capability belongs in a product team, not just a personal workflow.
I'm relocating to Melbourne in July. Looking for the right Senior or Lead role — somewhere with autonomy, close engineering collaboration, and work that actually matters to the people using it.
The content is irrelevant. The thinking is everything.
