From visual design to product thinking.

Profile

Senior Product Designer

Brisbane, Australia

10+ years across digital design

Experience across fintech, safety, healthcare and retail.

Approach

My work sits at the intersection of craft and systems — designing digital products where interface clarity, product logic and brand expression work as one.

Over the past decade I've worked across fintech, safety, healthcare and retail, shaping digital products in close collaboration with engineers, stakeholders and product teams.

Core Strengths

Product Design
Designing digital products end-to-end — from discovery and UX strategy through to interface design and implementation.
Systems Thinking
Creating scalable UI structures, workflows and component systems that bring clarity to complex products.
Interface Craft
Applying a strong visual design foundation to product interfaces — balancing usability, hierarchy and visual clarity.
Collaboration
Working closely with engineers, product managers and stakeholders to align design decisions with technical and business goals.

Where interface clarity, product logic
and brand expression work as one.

Experience

2024 — Present

WLTH

Product Designer / Creative Lead

Hybrid role across product design and marketing, shaping both the interface design of WLTH's broker platform and the visual systems used across digital channels.

  • Designed and refined the broker portal experience, improving dashboard structures, filtering systems and form workflows for complex broker tasks.
  • Developed scalable UI patterns and design system components to support consistency across the product.
  • Led design across marketing channels including campaigns, email, social and app store assets while maintaining visual alignment with the product.
  • Worked across product, marketing and engineering to balance usability, product requirements and brand expression — acting as the connective layer between disciplines.
2023 — 2024

SafetyIQ

Lead Product Designer

Led design initiatives within a growing safety technology platform, improving navigation structures and workflow clarity across enterprise product features.

  • Led product design improvements focused on usability, navigation and workflow clarity within the platform.
  • Partnered with engineers and internal stakeholders to align product features with operational and user needs.
  • Identified friction within existing workflows and proposed interface improvements to simplify key tasks.
  • Shaped conversations around future product direction and UX improvements across the platform.
2021 — 2023

Little Hinges

Product Designer / Product Owner

Hybrid role bridging product design and product ownership within a startup environment, working closely with engineering and leadership to shape product direction.

  • Acted as a bridge between development teams and stakeholders, translating product requirements into design and implementation plans.
  • Designed and iterated on product features from concept through to release, collaborating directly with engineers during implementation.
  • Contributed to product strategy and feature prioritisation alongside leadership and development teams.
  • Developed a deeper technical understanding of the platform, enabling stronger collaboration with engineers and more informed design decisions.
2020 — 2021

Bio Concepts

Product Designer

Designed digital products within a specialised healthcare platform, working across research, UX design and interface delivery.

  • Conducted discovery and user research to understand specialist workflows within the platform.
  • Designed product features from wireframes through to high-fidelity interfaces.
  • Collaborated closely with developers throughout implementation to ensure accurate translation of designs.
  • Conducted usability testing and iterative design improvements to refine product interactions.
2019 — 2020

Flight Centre

User Experience Designer

Worked within a multidisciplinary design team delivering UX improvements across enterprise travel platforms.

  • Designed interface improvements informed by analytics insights and user research.
  • Presented design work and rationale to stakeholders and internal teams.
  • Collaborated within agile product teams to deliver iterative platform improvements.
2014 — 2018

JB Hi-Fi

Lead Digital Designer

Progressed from junior designer to a lead role within the digital team, contributing to large-scale digital campaigns and e-commerce experiences.

  • Designed digital campaigns and interface assets across web and marketing channels.
  • Developed visual systems and design styles used across digital platforms.
  • Led smaller design initiatives within the digital team and coordinated delivery of campaign work.
  • Contributed to the evolution of the brand's digital presence across multiple touchpoints.

Earlier Experience

  • 2019Department of EducationUI Designer
  • 2018–2019Clemenger BBDODigital Designer
  • 2018The Just Group (Smiggle)UI & Digital Designer

Education

  • Graduate Certificate — User Experience & Web DesignBilly Blue College of Design
  • Bachelor of Digital Media — Graphic DesignGriffith Queensland College of Art
  • Diploma of Visual ArtsSouthbank Institute of TAFE

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